Who Really Owns Growth? Product or Marketing?
Who Really Owns Growth? Product or Marketing? That was the interesting question at the heart of the latest TechIsland MarComms Community Meetup, proudly sponsored by Capacitor Partners, and the conversation did not disappoint.
Who Really Owns Growth? Product or Marketing?
That was the interesting question at the heart of the latest TechIsland MarComms Community Meetup, proudly sponsored by Capacitor Partners, and the conversation did not disappoint.
With industry leaders from both sides of the growth equation sharing real-world insights and experiences, one key message stood out:
We would like to thank the outstanding panel of speakers who brought depth, honesty, and actionable perspective to the discussion:
• Michalis Tyrimos, Managing Director, Capacitor Partners
• Evgenia Matrosova, CGO, Head of Ride-Hailing, inDrive
• Sola Saulenko, CMO, Pixonic, MY.GAMES
• Serhiy Berezhnyy, Director of Product, Yoga-Go at Welltech
• Moderated by Ksenia Mershina, Head of Special Projects, TheSoul Publishing
A big thank you to the TechIsland team for hosting yet another impactful event that sparks meaningful dialogue within Cyprus’s dynamic tech ecosystem. Shoutout as well to Thinkbloom our dedicated portfolio company, for their hard work in making it all happen.
At Capacitor Partners, we live this challenge every day. We go beyond consulting, we partner with companies to shape their go-to-market strategies, guide product launches, and deliver growth through hands-on product and commercial leadership.
And because growth can also be fun, we ended on a high note with a fast-paced quiz!
Two lucky winners walked away with nostalgic mini arcade consoles: Space Invaders and Pac-Man. A perfect reminder that strategy and play can coexist.
We’re already looking forward to the next one!
About Capacitor Partners
Capacitor Partners is a technology and strategy consulting firm working with leaders in the private and public sectors across Cyprus and Greece. Our work covers digital transformation, product management, AI transformation, process reengineering and business technology strategy, delivered across eleven industry verticals.
We work inside client organisations rather than beside them. Every engagement begins by defining what the organisation is trying to change and how anyone would know it had worked, and continues until the change is running in production and someone internally owns it. As a certified authorised Zoho partner we also implement and support Zoho Projects and Zoho CRM where a platform is part of the answer.
Alongside client work we publish original research, including the Digital Cyprus Survey, and our consultants write for the wider press on how organisations adopt technology. Case studies set out completed engagements in detail, and our services page explains how each of the four core service lines works.
