Tech businesses that had entirely different beginnings
Pivoting your business model or even your business concept is not unusual. On several counts established companies decided to switch lanes and endorse something entirely new.
Pivoting your business model or even your business concept is not unusual. On several counts established companies decided to switch lanes and endorse something entirely new. Their initial concept may not have worked out, their market may had been in decline, or they simply decided to pursue a more attractive opportunity by using their existing resources.
Deciding to pivot is a hard decision. Nonetheless, it may also be a necessary one and should always exist as an option on the table. It may help your business to survive and thrive through an evolving market. Companies that did not embrace this change, have had dire consequences no matter how big they were. A good example is Kodak and its downfall (click here to read the story).
YouTube - Launched as a video-dating site.
Nintendo - Started as a playing-cards company in 1889.
Nokia - Started by making paper in 1865. It didn't get into the telecoms/telephony market until a century later.
Samsung - Started as a dried fish and vegetables export company in 1938. Samsung even produced its own noodles!
What does this tell us? A couple of things: a) Change is inevitable, and b) even giants reinvent themselves to become something greater.
Complete and total transformation, is intimidating. However, it may put you on an entirely new hyper growth path.
'3 Min Reads' is a series of innovation stories brought to you by Capacitor Partners. As you may have guessed, each story takes about 3 minutes to read - yet delivers a powerful message.
About Capacitor Partners
Capacitor Partners is a technology and strategy consulting firm working with leaders in the private and public sectors across Cyprus and Greece. Our work covers digital transformation, product management, AI transformation, process reengineering and business technology strategy, delivered across eleven industry verticals.
We work inside client organisations rather than beside them. Every engagement begins by defining what the organisation is trying to change and how anyone would know it had worked, and continues until the change is running in production and someone internally owns it. As a certified authorised Zoho partner we also implement and support Zoho Projects and Zoho CRM where a platform is part of the answer.
Alongside client work we publish original research, including the Digital Cyprus Survey, and our consultants write for the wider press on how organisations adopt technology. Case studies set out completed engagements in detail, and our services page explains how each of the four core service lines works.
